Where's My Agent?
Little Guy Hangs with Liasion to the World
Although I think Google
is rapidly becoming as important to life as ice cream...you could technically live without it, but why...it seems Yahoo is getting serious about improving the area it "traditionally" (over the last few years) lagged behind, which is the search potential. With various acquisitions, it has been trying to match Google's speed and accuracy. Yahoo's next phase
(click the link to try it out) in search technology is in testing. The most significant part of this is the "community" based search results. If this goes well, one should be able to benefit from other people's input into search results, rather than simply a technical or arbitrary set of results. Google is also working on the next phases of search engines, but at the end of the day, it's about getting the best information in the most expeditious manner.
Thanks to Eric Zorn
for making me try this
simple, but challenging game.
White Sox Win World Series...Wow!
The Chicago White Sox are the World Series Champs. It's going to take a while for this to sink in, but they gave baseball and Chicago fans a remarkable team performance as they swept the Houston Astros and were lost only one game during the entire postseason.
Read the Sign Behind the Dugout
The Chicago White Sox defeated the Houston Astros last night in Game 2 of the 2005 World Series in what I can only describe as another "expect the unexpected" manner (grand slam by Konkero to take the lead, game tied in the bottom of the 9th with a walkoff home run by someone who hit ZERO home runs during the season). Not sure if it's destiny or great team effort or whatever, but the White Sox seem to be on track to shatter the drought of a World Series championship for themselves, for Chicago and, for many who root for the ultimate once-in-a-lifetime-I-finally-have-seen-it-happen event. In many ways, being in the World Series is stunning enough, but these guys are the best true "team" I've seen in recent memory. There is no one particular person that is carrying this team. Its different people each game and that's why they've been able to win 9 out of 10 postseason games so far. Two more wins and what many thought was impossible for baseball in Chicago is actually going to happen...World Series Champions.
Anyone checking these pictures out must be wondering what on earth is going on. Actually, we are trying to choose a new skyline shot for the Olympic project. Feel free to comment on any that are liked (or not liked).
White Sox Advance...to World Series!
Chicago Whte Sox are on the way to the American League Championship Series. I know certain Boston Red Sox friends are disappointed, but hopefully the same thing that happened last year to the Red Sox will happen to the White Sox.Update
- White Sox just completed an impressive 4-1 series win over the Angels. They found ways to win but no doubt there starting pitching was the story. It's hard to believe, a Chicago baseball team in the World Series. Expect the Unexpected.
What's so interesting about the fish in the aquarium? It isn't real. It's an aquatic robot in the London Aquarium, one of three developled by the University of Essex to teach the public more about robotic technology.
Sox v. Sox
I have some very special friends who live in or near Boston, so I'll be nice about this. Last year, the Boston Red Sox
finally won a World Series after a billion years, leaving the Chicago Cubs
and Chicago White Sox
as the teams with the biggest droughts. This year, the Chicago White Sox won the AL Central and Boston is their playoff opponent as a wildcard team.
Thanks to WGN-TV
and Wrigley Field
, the Chicago Cubs have had enormous fan interest, but the Chicago White Sox finished with 99 wins and deserve the opportunity to end their World Series vacancy. I look at this as a no-lose situation.
If the White Sox beat the Red Sox, great for obvious reasons. If not, then hopefully the Red Sox will knock out the Yankees or Angels. Good luck and may the best sox win! The playoffs start Tuesday.
Governor's Ball 2005 Emmy Awards
This was a picture from the Governor's Ball site decorated with an art-deco look after last week's Emmy Award show.
Dave Gorman Explains a GoogleWhack
We went to see British-based comedian Dave Gorman
on Wednesday evening. The show is all around Googlewhack. What on earth is a Googlewhack?
Basically, it's when you enter two words into Google
. Usually, you end up with thousands of results, but a Googlewhack is when you have just ONE hit. It seems easy, but try it with any two unsual words and you'll see it isn't easy. The show is unique and very humorous. I highly recommend it if you get a chance to see Dave here or elsewhere.
Speaking of that, I was somewhat surprised at the lack of publicity prior to his performance at the Paramount Arts Center
in Aurora, Illinois. The crowd was small and Dave deserved a much bigger crowd.
Straight Ahead with a Twist
Thought this was an interesting directional sign used for a trade show.
Back in the 20th century, someone stole my gleaming silver Bach
Stadivarius trumpet out of a music locker at college. It wasn't like I was going to do a duet with trumpet superstars like Wynton Marsalis
, Maynard Ferguson
or Doc Severinsen
, but I hope that whoever took it at least sold/gave it to some music shop that sold/gave it to some high school or college kid who's putting good use to it somewhere out there.
Check out Wynton Radio HERE
(click 'on' if necessary, try classical or jazz)
Maynard will in the Chicago area on October 14th and 15th.
If you were able to graph a great idea on water, it could look something like the above picture.
Ozzie's Roller Coaster
When Ozzie Guillen was named manager of the Chicago White Sox, the team where he played not that long ago, most people didn't expect him to lead the White Sox to a division title. As the White Sox blazed to the best record in baseball for most of the season, it's important to keep that original expectation in perspective as their 15 game lead over Cleveland has shrunk to 1.5 games (as of last night).
Anthony Gomes to Open for B.B. King
Just heard that Anthony Gomes
will be opening for the above pictured B.B. King on September 29th and then will be the featured act the next night, September 30th, at Mr. King's club in Nashville.
Anthony will also be opening for the Doobie Brothers on November 5th in Ardmore, OK in case you are in the neighborhood.
A quick glance of future tour dates indicates Anthony, Biscuit, Barry and Rusty are going to be very busy over the next few months, but the good news is that they also have some dates in the Chicago area.
* November 11 Chord on Blues
St. Charles, Illinois
* November 25 Kingston Mines
* November 26 Kingston Mines
* December 16 Porter's Oyster Bar
Crystal Lake, Illinois
* December 17 Porter's Oyster Bar
Crystal Lake, IllinoisNote to Anthony and friends: if you see this, check out the profile for the most recent nominee for the 7 Wonders of Chicago at the Chicago 2016 Olympic Games.
On Wednesday, the Southern California Committee for the Olympic Games and the City of Los Angeles announced their intent to bid for the 2016 Olympic Games. The USOC will be determining soon the criteria and process to select a U.S. candidate.
Los Angeles hosted the Olympic Games in 1932 and 1984. They were among several cities that was seeking to be the 2012 candidate, which was eventually narrowed down to San Francisco and New York City (we had pulled Chicago out of the process before that).
I know some of the people who have been involved with Los Angeles and respect their history and potential. Having said that, I intend to make sure the Chicago 2016 Olympic Games
are a reality and am confident we have the best choice to compete on a worldwide stage.
Let the competition begin :)
7 Wonders of Chicago
The Chicago Tribune recently has been sorting through nominees for the top 7 Wonders of Chicago
after a professor recently discussed a sculpture as one of Chicago's wonders. Since the Chicago 2016 Olympic Bid
wants to highlight such things as well, there's an ongoing list of nominees at the interim site for Chicago 2016
If you like building bridges, try this simple game by clicking HERE
I'm not a BBQ expert when it comes to cooking, but I was just told that there's some risks associated with cooking meat like chicken on a direct flame and that instead there should be "indirect" cooking. Even better, marinate meat overnight and "pre-cook" in the microwave, then finish it off on a grill.
Need for Speed
Check out this link
(thanks to Eric Zorn
) for testing your internet connection speed.
Denzel Washington's Generosity
Regardless of one's view of the Iraq war, everyone can agree that it is tragedy when anyone is seriously injured or killed. I know some people that were in Iraq, including an Air Force and Army physician, who have had to deal with the reality of injuries firsthand.
Recently, Denzel Washington
and his family visited troops at Brook Army Medical Center (BAMC) in San Antonio, Texas
. Soldiers who are transferred from Germany come here, including burn victims. They have something called Fisher Houses
, a place for soldier's family to stay at little or no charge. BAMC has several, but they are full most of the time.
Denzel Washington toured one of the Fisher Houses on his visit to BAMC. He asked how much one of them would cost to build. He took his checkbook out and and wrote a check for the full amount on the spot. Soldiers overseas were amazed to hear the story and want to spread the word to the American public about Mr. Washington's generosity and concern, even though such a story has not received much media attention.
Fisher House is a public-private partnership to help familes have a home away from home. To learn more about their programs, locations and how to contribute, see www.fisherhouse.org
.Note: Thanks to JD for sharing the information
Building a Logo
A friend of mine sent this to generate some ideas for a Chicago 2016
logo (by the way, if any graphic designers are reading this and want to submit ideas, let me know). The above is for some 2006 conference on social justice in Chicago. There are a couple other logos that were contemplated when we were planning for 2008 and 2012, so we may revisit those or come up with something brand new. The logo must be "pin-friendly" since Olympic logos tend to end up on pins.
If you think you know Chicago, take a look inside at the comment section.Special thanks to Sara for the enclosed
Tuesday evening on ABC7 Chicago
, they did a special feature on PODCASTING. Like blogs have soared in numbers and use, podcasts are becoming more common.
My friend, Rick Klau
, who is always on the cutting edge and has had a very successful blog
, works for FeedBurner
, which was featured on the ABC7 story. They do various things, including helping with the creation and distribution of podcasts.
See inside the comment section for the text of the story or check out the story
Perhaps we may do some PODCASTING for Chicago 2016.
I've got a lot of very special little friends. I was having a conversation with a particular little guy named DannyBear
recently that, in retrospect, was not typical for a 3 year old. Along with various observations about his talent and potential, I'm starting to think he's got "gifted" characterstics. The above graphic can also be found at www.nagc.org
(National Association for Gifted Children). Click on the picture for a larger version.
By the way, this special little guy may also be ambidexterous, which is very cool since I write left-handed, play basketball and football right-handed, baseball left-handed, bat (I first wrote BATH) both-handed and play tennis right handed. He may be a future Olympian in addition to various other super talents. If the Cubs, Yankees, Red Sox, White Sox or Dodgers are interested in the 3 year old, you will need to wait a while to meet him, but we can talk :)
Future Olympic Sport?
Looks like I may be playing WhirlyBall
in the near future. It's a combination of hockey, lacrosse, basketball on very bumpy bumper cars. Last year, I ended up taking super-duper mega-strength doses of Tylenol, so this year, I think I may need to warm up better or bring a bunch of pillows to line the bumper car.
The Chicago area has three WhirlyBall venues ready for 2016 :)
NYC was HOT
I had a HOT trip to New York City (temps rising to almost 100 degrees in Central Park) that included hanging out in Manhattan, a wedding in New Jersey and a blend of biz and fun. My cousin lives on the upper east side of Manhattan, which is sorta on the upper left side of this picture. Across the East River is Queens, where some of the Olympic venues were to be located.
Manhattan is a unique place, like putting several downtowns of most cities all together in one, but aside from the intense size, there's an energy level that is impressive. On the downside, it's slightly very super expensive to live in Manhattan.
My opinion on the Olympics being anywhere is biased, but the NYC bid team deserves credit for their efforts.
Coca-Cola's 2020 Vision
Being involved with the Olympic Games
means you tend to have a lot of stuff like shirts, pins and assorted Olympic merchandise.Coca-Cola
(aka "Coke") has had an extensive worldwide relationship with the Olympic Games since 1928, the longest of any Olympic sponsor. The 1996 Olympic Games were in Atlanta, home to Coke's headquarters, so there was an increased presence.
Yesterday, Coca-Cola announced its sponsorship of the 2008 Beijing Olympic Games
and extending partnerships through the year 2020 (yes, that includes 2016
). That's great news for the Olympic world!
I have just one minor wish...since I tend to drink Mountain Dew
somewhat frequently, it would be great to see it move from the Pepsi family to the Coke family so when I go to Olympic meetings and events, I can get some Dew.Pepsi,
which does pretty well with Mt. Dew and Doritos
in their portfolio, might want to consider a trade with Coke. How about trading Coke's Minute Maid
Orange Juice for Moutain Dew? Pepsi would get premier entry into the juice biz and Coke would get the a premier non-cola brand...just an idea.
2014 Winter Olympic Games
Here are the official candidates that submitted official bids to the International Olympic Committee by the midnight deadline...my guess is a couple of these will be eliminated before the final round and look for Pyeongchang and Salzburg to be considered the initial front-runners because they lost to Vancouver for 2010:
- Almaty, Kazakhstan
- Borjormi, Georgia
- Jaca, Spain
- Pyeongchang, South Korea
- Salzburg, Austria
- Sochi, Russia
- Sofia, Bulgaria
The Next Tallest Building
Pictured above to the right is the proposed Fordham Tower
, a 2000 foot, 115 story "spire" tower, designed by Santiago Calatrava. Plans include 200 hotel rooms and 200 to 250 condos. It would be the tallest building in the United States, passing the Sears Tower.
There is no truth to the rumor that I am proposing this as a venue for the first-ever vertical Olympic marathon, but perhaps we can use it as the Olympic Village or hosting the IOC in 2016.Eric Zorn
doesn't seem to like it.
Thanks to a few media people and Mr. Mayor himself, the question of whether to pursue the 2016 Olympic Games for Chicago has been getting some unintended LOUD attention...so much for the low-profile. Back when I first initiated the efforts for the Olympic Games in the early 90's, there were certain things that were easy and difficult. Now, some of those easy things are difficult and the ones that were difficult seem easier. I'm not sure yet what's going to happen, but hopefully some perspective and experience will help the "final final" decisions.
It's interesting to see the reaction to something I've thought through every single possible aspect since the 20th century. Mostly positive, but I need to turn my friend OneMan
UPDATE: Keep in mind, we are still "exploring" but here's the interim site: www.chicago2016.net
Lately, I've gone through a transformation with technology and communications, realizing not all things are created equal and there have been surprises along the way, involving my cell phone, cellular carrier, phone company (SBC), standard cable vs. digital cable, DSL problems to cable internet, new modems, routers and some interesting experiences at Best Buy and Circuit City.
However, what may be the most intriguing technological change will be my test of using VONAGE, the broadband phone service that I'll use over my cable internet connection. It is amazing that home phone service can be achieved bypassing the traditional phone companies. Before I totally disconnect SBC, I want to see how well Vonage works, but I already know it's financially more feasible.
By the way, with the internet stock bubble bursting, some VoIP companies suffered, but one company to keep an eye on is Sonus Networks
, which makes the equipment to switch between VoIP and phone company equipment. I'm not saying invest in it, but my guess is that Sonus is going to benefit strongly from the worldwide growth of VoIP.
Anthoy Gomes - A Guitar Hero In the Making
Check out this great article on my friend Anthony Gomes after his weekend performace in London, Ontario. He will be in Chicago this coming Sunday (see post "BlueWave Welcomes Anthony Gomes" for more details).Anthony Gomes A Guitar Hero in the MakingThunder Bay's Source By Leith DunickJuly 18, 2005 www.tbsource.com
Anthony Gomes wrote his Masters thesis on the racial evolution of blues music, which he called his first steps down the dirty road of life on stage.
He took his first steps to being hailed a guitar legend locally last Sunday, when he stole the show at the Thunder Bay Blues Festival
with a performance that had audience members comparing him to everyone from B.B. King
and Jimi Hendrix
to the late, great, Stevie Ray Vaughn
Coincidentally, all three guitar gods top the 30-year-old’s list of idols he looked up to growing up in his native Toronto.
“I had the greatest teachers in the world, my CD collection,” he explained when asked where he learned to play the guitar.
“I have Jimi Hendrix and B.B. King and Buddy Guy
and Albert King
and Stevie Ray Vaughn and Carlos Santana
and a bunch that I’m forgetting; and there (were) people who didn’t play guitar but were very musical that inspired me, like Ray Charles
or Stevie Wonder
or Aretha Franklin
I just try to tap into that melody and the spirit and throw (my) heart and soul into it. I guess it’s working. It seems to work.”
His heart and soul blanketed the audience at Marina Park last weekend as the overheated crowd ignored soaring temperatures, arose to their feet and followed his every word as if it were the gospel of the blues.
Gomes, who left Toronto for the bright lights of Chicago
and has since made his home in Nashville, said simply getting up on stage and playing music is too one-dimensional, which is why he and his close-knit quartet whip out every trick in the trade to get the audience involved.
“For us, music is the means by which we communicate a much deeper thing, which is a spiritual interaction and a spiritual message of love and unity,” said Gomes, delivering on his promise to his band members – drummer Barry Alexander
, keyboardist Rusty Hall
and bassist Biscuit Miller
– that Canadians would give them their best show in ages.
“That’s what we’re trying to do through music. And I feel people like Stevie Wonder, U2
, B.B. King, Jimi Hendrix and Bob Marley
tried to do all these things and used music as a vehicle. It’s not to diminish the power of music, but music was the messenger and the message was much deeper. So the energy is fueled by this fire that we have and reinforced by the crowd.”
A proud Canadian, Gomes knew he’d have to leave the Great White North in order to further his career. Unlike some of his contemporaries, it was an easy decision to make.
Still, his departure for the promised land south of the border is usually one of the first subjects he’s asked about when talking to his fellow countryman on his never ending tour of North America and Europe.
“Canadians have this thing about Canada versus the U.S., like Trudeau’s the mouse and the elephant. I didn’t look at it that way. I just figured if you want to be an actor, you go to Hollywood, if you want to play in the NHL you go to Toronto (and) if you want to be a musician you go to New York, Nashville, Chicago or L.A.”
It was while he was in Chicago that he first hooked up with Miller, a fun loving bassist whose duel with Gomes was a highlight of Sunday’s show. Their first encounter happened in the late ‘90s, and the two have been together ever since.
“We all came from the same community. We’d hang out every Sunday night at the jams,” said Gomes, who has fused rock and roll, soul, gospel and R&B with the blues to create a unique sound all his own.
The two eventually found their way to Nashville, a city Gomes called the perfect environment to learn and grow and exchange ideas.
“It’s sort of like a big college town of musicians. It would sort of be like London, Ontario or wherever and it’s just musicians. Half a million people are involved in the music community there in some capacity.”
The author of three albums, including 2003’s Unity
, which sold quickly in Thunder Bay as fans rushed to the merchandise tent to pick up a copy during and after his much-talked about set, Gomes is in the process of making his fourth, utilizing well-known producer Jimmy Gaines
, who helped propel Vaughn to stardom in the 1980s.
Gomes is happy just to have his music heard, and didn’t seem too concerned that he hasn’t hit it big outside the blues world yet.
“How far you go, that’s out of our hands and we’ll just keep doing what we do because we love it and we don’t want to put the cart before the horse. Our goal is not to play for 100,000 people and compromise what we’re doing.
“We’re doing what we want to and hope that 100,000 people get tuned in to it.”
If he continues to play like he did at the Blues Festival, he should hit that target by the end of the month.
See the Light
At first glance it may seem odd, but tucked inside the final draft of the energy bill is a provsion to extend daylight by two months, one on each end, starting the first Sunday in March and ending the last Sunday in November.
BlueWave believes this could have potential impact on the U.S confection (candy) industry due to an extra hour of daylight on Halloween.
BlueWave Welcomes Anthony Gomes
(UPDATED) BlueWave welcomes friend ANTHONY GOMES
, who will be appearing on the Main Stage at the Sheffield Garden Walk Festival
(around Webster & Sheffield) in Chicago this Sunday, July 24th at 5:45pm. Tickets are just $6, there is FREE parking available.
There are various musical performances by others and plenty of things to do before Anthony takes the stage. Some friends with kids have been looking for a way to see Anthony and his band peform, so this is your chance. At the moment, this is the last Chicago area performance on his North American schedule, so take advantage of it.
Anthony played this year at the Kingston Mines in Chicago and the Clearwater Theater in West Dundee. The above picture is from his performance at Chord on Blues in St. Charles, where special guest Jim Peterik
(middle) from Survivor joined him to jam on stage. Biscuit Miller
(right) plays an awesome bass guitar. Barry "BamBam Duran" Alexander
from Minneapolis recently joined the band on drums and the new "rookie" keyboard player is Rusty
from San Francisco.
As I've said before and will keep repeating until the whole world knows, Anthony is not only one of the best guitar players on the planet, but combined with a great voice, creative songwriting and a fusion of blues and rock, he is a future Grammy winner.
For full-track samples of Anthony's previously released CD's (new one will come out in the not-so-far future), see his website at www.anthonygomes.com
Be Like Beckham
(UPDATED) Football (uh, that's known as Soccer around the USofA) England's superstar David Beckham
is shown here at a press conference at the IOC meetings in Singapore to help promote London's Olympic bid. According to my sources, his presence significantly helped sway some votes. One of the Olympic venues will be built on where he grew up playing soccer as a kid.
He's married to Victoria of the Spice Girls (she was there, too), but with all due respect to Victoria's fame, Mr. Beckham is the Michael Jordan of Europe (they both use the #23). He makes about $24 million per year in endorsement deals without the marketing power of USA (that could change because he may consider playing in the United States).
He currently plays for Real Madrid
, one of the elite professional soccer/football teams anywhere (note: The City of Madrid came in 3rd for the 2012 Olympic Games, after Paris, ahead of New York and Moscow).
I had an opportunity to see Real Madrid play an exhibition before more than 56,000 this past weekend, but I had planned on going to the Anthony Gomes
concert in West Dundee (which was great, of course).
Real Madrid won the game with some last-minute drama, but a lot of attention was paid to David Beckham. He seemed to be impressed with Chicago enough that I would say that if Beckham ever makes the move to the MLS to play in the United States, the Chicago Fire should be prepared to make a serious offer and bring him to Chicago. From a sports marketing perspective, Beckham would maximize his stardom coast-to-coast by being in a more balanced top-tier media market.
Of course, some famous and future superstars find their way through Chicago (Walter Payton, Michael Jordan, Oprah, Anthony Gomes...David Beckham).
Howard Dean | Sleepless Tour
A friend of mine emailed this picture depicting Dr. Howard Dean's
Presidential campaign and its "Sleepless Tour" going through Chicago. Whatever political view you may have or opinion of Howard Dean, the reality is the Dean campaign ignited a grassroots interest that has been lacking in national politics for a while. Combined with brilliant people like Rick Klau
who undertood how to leverage the internet to interact with the masses, the Dean campaign changed the way campaigns use the internet.
Creating "rock star" status for political candidates is not easy. It's not for everyone and it requires you to have substance behind the style if it is to be sustained. I was in Los Angeles last year when Barack Obama
gave his speech at the Democratic convention and what struck me is that many people who were talking about Obama didn't actually watch him on TV. They had read about it or watched online. Thanks to the internet, he went from an adjunct professor at the University of Chicago, state senator and civil rights attorney to "political rock star" overnight.
Political candidates, rock stars, global events or consumer goods are various forms of a brand. Developing the brand includes developing relationships with your voters, fans, participants or customers.
Colin Powell Gets Part-Time Gig
is about to get a part-time job with a well-known venture capital firm called Kleiner, Perkins, Kaufield & Byers
. He won't be doing the usual stuff of evaluating proposals from companies, but instead providing advice to the companies associated with their firm along with international affairs wisdom. Kleiner Perkins helped launch various Silicon Valley companies like Google
. It will be interesting to see when Colin Powell opens up on his tenure in the Bush administration. Something tells me that there's some explosive things coming sooner or later. BlueWave
is extending an open invitation to Mr. Powell to express himself here.
Music of the Moment | Josh Welton and Fatty Koo
I met a very polite and friendly Josh Welton
way back when he was 14 (he's now 15) during a certain political campaign
I was involved with, the same one that is associated is future Grammy winner Anthony Gomes
. In addition to Anthony and Josh, there were some other talented people that had performed in some way with our campaign and names to remember, including the group "Out Sold," Alexandria Bennefield, Sandra Mendoza and Rachna Khatau
(Miss Illinois 1st runner-up). Denny Hastert
, U.S. Speaker of the House, endorsed our campaign, but we never asked if he could sing :)
I've met Josh's Dad and know there's some good people around him, including my friend Clayton and his family. The first time I saw Josh sing was during the preliminary rounds for Aurora Idol
, a compettion similar to American Idol
for the 2nd largest city in Illinois. It's obvious immediately that he's got some special talent and we invited him and the other Aurora Idol
finalists to a campaign event to perform later. He can sing, dance, but it's more than that. He understands how to put it all in the complete package...and he's just 15.
He recently joined Fatty Koo
, a group from Columbus, Ohio and they have their own reality show that airs on BET on Saturday evening at 7:30pm CT (check your local listings). They've been signed by the Sony Urban
Today, July 12, their first CD is being released and I highly recommend you check it out. Their song "Bounce"
was featured on an NBA
spot for TNT. They have a music video. They are going to open for the Black Eyed Peas
in Los Angeles on July 28th. Oh yeah, did I mention Josh is just 15?
Go to the official FattyKoo
website to hear samples, see the NBA/TNT commercial, the Bounce video and photos or check out the following links:NBA/TNT COMMERCIAL SPOT:>Windows Media>QuickTime>RealVideoOFFICIAL 'BOUNCE' VIDEO:>Windows Media 450k>Windows Media 300k>Windows Media 56k>QuickTime>RealVideo
Thinking Beyond the Outside Box
in NYC is known for its glitzy electronic signs, but Reuters
has taken their sign to a new level...23 stories to be exact with the corner scroll. What makes this even more interesting is that they aren't just flashing advertisements, but are using ads to interact with those who view them via cell phone, text messages, digital pictures, internet, live events and email.
For example, Nike
did a promotion where people on the street were invited to call a number flashed that connected to information on designing a custom shoe, then getting a web address sent back by text message the customer could purchase later. Some got free shoes. Unlike typical billboards, this resulted in developing a customer database and actual sales, all in addition to the usual exposure of people just seeing the advertisement.Yahoo
also did a promotion where callers were invited to push certain buttons that affected a virtual auto race up the building. Honda
invited people to sit in a streetside Odyseey and then see themselves pictured in a Honda Odyseey on the Reuters sign and having a digital picture emailed to them.
Meet the Staff - East Coast
Introducing three of BlueWave's favorite people and members of the Executive Editorial Board of BlueWaveBlog.com
. They are based on the east coast. Dru
leads the way and is chief liasion to the world for MattyBear
(in Dru's lap) and DannyBear
(front, aka "ScrunchyFace").